Index / 2026

Christopher Lee Sauvé

Creative director, 15+ yearsBeauty, fashion, retailNew York, NYLocal time

Brand worlds for beauty, fashion and retail.

Kenneth Cole window covered in hand-drawn letteringPainting on the studio floor
Hand-drawn, street scale. Kenneth Cole, 40 Years BoldThe studio floor
Work(10)
OLD NAVY Brand programs 2026 → SAVE ANNA AND THE T-SHIRTS Own label, fashion satire 2008/26 → MAYBELLINE NEW YORK Campaigns, film, brand 2024/26 → KENNETH COLE Campaigns, collaborations 2023/25 → LEE Campaigns, social, retail 2022/23 → STEVE MADDEN Campaign, lettering, product   → BEAUTYBLENDER Illustration, packaging 2025 → POPPY BEAUTY Brand identity   → MARC JACOBS Show identity 2015 → M·A·C COSMETICS Viva Glam, Fashion Week 2011/14 →
Featured / Old Navy2026
The Edit mark The Fan Shop mark The Culture Club mark The Gift Shop mark
Four programs. One family of marks.View case study →
Own label / Save Anna and the T-Shirts2008/26
Model laughing in the Save Anna tee Lookbook: model in a Lagerfeld tee and pink tights Violinist in the People Madonna tee Seated portrait in the Divine tee
A joke about Anna Wintour went around the world. Worn by Madonna and Miley Cyrus.View →
Maybelline New York2024/26
SuperStay Lumi-Matte key visual: model in a beige trench with the Maybelline wordmark
Campaigns, film, brandView →
Kenneth Cole2023/25
Kenneth Cole store windows covered in hand-drawn 40 Years Bold lettering
Campaigns, collaborationsView →
Lee2022/23
Lee Free Your Originality campaign: model in denim beside hand-lettered type
Campaigns, social, retailView →
Steve Madden
Steve Madden hand-lettered manifesto: Fight the Power, Stay Fierce, Know Your Rights
Campaign, lettering, productView →
Beautyblender2025
Beautyblender Holiday 2025 hand-drawn pattern in full color
Illustration, packagingView →
Poppy Beauty
Poppy Beauty campaign portraits beside the PB monogram
Brand identityView →
Marc Jacobs2015
Marc Jacobs Spring 2016 show poster with a popcorn bucket and starburst
Show identityView →
M·A·C Cosmetics2011/14
M·A·C store windows with hand-lettered Milan, London, New York and Paris trend posters
Viva Glam, Fashion WeekView →
Reel2016
Save Anna, MadMaus, runway, Theory, Bulova and the studio floor. Two and a half minutes.Sound on
SketchbookInk, lettering, collage, lab
Sketchbook spread: Save Anna Sketchbook spread: ink characters Sketchbook spread: Lady Liberty in Knicks colors Sketchbook spread: Pop Cult Club marker drawings
Everything starts on paper.Open →
Archive24 brands

Act of Being / Adbusters / Airwalk / Aldo / Alrosa / Animist / Bandier / bareMinerals / Bulova / Deck of Scarlet / Diane von Furstenberg / Dr. Martens / Eastpak / ELA / Function of Beauty / Hourglass / Jaclyn Hill Cosmetics / Olaplex / Sasson / Smashbox / Teeez / Theory / The Village Voice / Zak

More work.Open →
InformationNew York

Sauvé /soh·vay/
French, adjective

  1. Saved.
  2. Rescued from the predictable.
  3. See also: SAVE ANNA, 2008.

Manifesto

A new way of seeing things.

I avoid the predictable and explore past the limits of my industry, and yours.

I look to culture to widen the view: zines and white papers, sidewalks and museums, punk and pop art, Peter Saville sleeves, the French New Wave, Nina Simone, ink, graffiti, the clever thing on the street that stops you.

I let curiosity solve the problem, follow the feeling and bring you along from first sketch to final frame.

Part guide, part collaborator. On a mission to remind you of your own creativity.

Christopher Lee Sauvé at work by a window
About, hand-lettered

Brands call me when they need to be noticed. I turn product benefits into ideas people share, read where beauty and fashion are heading next, and build the brand world that carries it from a phone screen to a store window.

I came up through punk, pop art and the fashion press: Adbusters in Vancouver, then New York, where a T-shirt I screen-printed in 2008, SAVE ANNA, went around the world and turned into a label. Since then I have led creative for M·A·C Cosmetics, Maybelline, Kenneth Cole and Old Navy. Typography, hand lettering, collage and illustration are how I think. Style guides and systems are how the idea survives the rollout.

Practice

Campaign concepts
Branding and identity
Typography and lettering
Illustration and collage
Style guides
AI image and video

Press

The New York Times
Vogue
Vanity Fair
WWD
The Globe and Mail

Education

BFA, Communication Design
Emily Carr University

Clients

Selected / 26
  • Alexander Wang
  • Aldo
  • Bandier
  • Bare Minerals
  • Beautyblender
  • Bulova
  • Diane Von Furstenberg
  • Dr. Martens
  • Estée Lauder
  • Hourglass
  • Juicy Couture
  • Kenneth Cole
  • L’Oréal
  • M·A·C Cosmetics
  • Marc Jacobs
  • Maybelline
  • Michael Kors
  • Old Navy
  • Ralph Lauren
  • Sephora
  • Shiseido
  • Smashbox
  • Steve Madden
  • Theory
  • Under Armour
  • Unilever