AI Lab | Christopher Lee Sauvé

My AI lab, where I test what these tools can do for beauty and fashion. I write, cast, direct and edit every film. Some are my own series, some are concepts for brands, and some ran.

Original seriesMade with AI tools

CLINICALLY PROVEN

I take every beauty claim literally, then sell it like it’s 1993.

Ep. 01, 02 and 04, back to backTap for sound

Ep. 01, Lifting: the white set, a model in a cream suit hanging in a harness from a cable, a pink skirted table, a hand with red nails and gold rings turning the winch — The world is 1993. The models are now.

Ep. 02, Lengthening: the green studio under a lighting rig, two assistants in lab coats on ladders stretching a model’s lashes, a hand with red nails holding out a tape measure — The world is 1993. The models are now.

The intro test card: Emergency Beauty System, Required daily routine — 0:00

The wide shot: two assistants stretch the lashes across a green studio, the price at $99.95 — 0:01

The close up: the model’s eyes closed, lashes stretched out to both sides of the frame — 0:05

The sell: CALL NOW! over the wide shot, the price dropped to $94.95 — 0:08

The intro card: Emergency Beauty System, Required daily routine, This is a test, the following is a paid program — The graphics package

CALL NOW! in yellow over the green studio — The graphics package

The small printEp. 01, Lifting

Results
not typical.Results
not possible.

Season 1, 20 claimsStyle frames

Style frame, item 01, Lifting: a model in a cream suit hangs in a harness from a winch while a hand with red nails turns the crank

Style frame, item 02, Lengthening: two lab coat assistants on ladders stretch a model’s lashes across a green studio

Style frame, item 03, Volumizing: a model with an enormous round black hairdo while a hand presses a yellow foot pump

Style frame, item 04, Plumping: glossy lips in close up, a hand with red nails and gold rings holding a pump hose to them

Style frame, item 05, 24-Hour Wear: a model in a long grey coat beside a wall clock, newspapers and coffee cups piled at her feet

Style frame, item 06, Locks in Moisture: a model with a chain and padlock around her neck while a hand sprays her with water

Style frame, item 07, Smudge-Proof: a model scrubbing her face with a blue brush, her red lip untouched

Style frame, item 08, Transfer-Proof: a model kisses a glass panel in front of a line of lab coat assistants behind glass

Style frame, item 09, Brightening: a model ringed by studio lights while assistants in dark goggles aim them at her

Style frame, item 10, Pore-Minimizing: assistants with magnifying glasses examine a seated model’s skin

Style frame, item 11, Contour: assistants in hard hats hold a spirit level to a model’s face

Style frame, item 12, Waterproof: assistants in yellow raincoats hose down a model on a blue set

Style frame, item 13, Full Coverage: a model wrapped in drop cloths and tape while assistants paint her

Style frame, item 14, Anti-Aging: a model holding a birthday cake beside a giant clock and an hourglass

Style frame, item 15, Instant Results: a crowd of lab coat assistants doing a seated model’s makeup all at once

Style frame, item 16, Buildable: a model standing inside scaffolding while assistants in hard hats work around her

Style frame, item 17, Hydrating: a model drinking through tubes that run to a tower of water jugs

Style frame, item 18, Defining: assistants with a giant dictionary and a protractor beside a model

Style frame, item 19, Sculpting: assistants in dust masks with a chisel beside a model and a plaster bust

Style frame, item 20, Dermatologist Tested: a model yawning behind a table while lab coat assistants give the thumbs up

The case study →

Original seriesMade with AI tools

SEEN IT.

I cast impossible characters in ordinary New York lives. New York doesn’t react.

Season OneTap for sound

Hattie in a black coat hailing a cab on Seventh Avenue, a red sailing ship balanced on her head — Hattie

Fifth, a window mannequin in a hot pink coat, a hand on the glass of a Fifth Avenue window — Fifth

Pearl, a pigeon in a pearl necklace, on stone steps as people walk past — Pearl

Disco, her head a column of mirror tiles, light scattering through a subway car — Disco

Vera, white hair and black glasses, in a black coat on the street — Vera

Fifth, Nobody Saw

Hattie, Lights Out

Pearl, Other Side

Disco, Only in the Dark

SEEN IT. Issue No. 01: Hattie, a swan on her head, folding laundry behind a laundromat window at night

SEEN IT. Issue No. 01: Hattie in black gloves folding a towel under the swan, the street behind the glass — SEEN IT. Issue No. 01

The case study →

Client, produced2025/26

Maybelline New York

Freelance creative director at Gotham and McCann. I came up with the ideas, then used AI to show them before a single frame was shot.

Shine Beast Lipstick, 2025

The brief: launch a new lipstick, social first, built on long lasting shine. My idea was Break Out the Beast, lipsticks locked in glass cases that burst free into her hand, so I built the storyboard in AI and it ran as the film and the point of sale.

AI storyboard set: a round red glass vault in a dark gallery, one Shine Beast lipstick glowing inside, more cases on the walls — The vault, an AI set for the storyboard, 2025

AI storyboard frame: the lipstick bursts out of its glass case in a spray of shards — The AI storyboard: the case breaks, the bullet flies to her hand, the beast breaks out

AI storyboard frame: the lipstick flies into a woman’s open hand, a denim jacket on a red set — The AI storyboard: the case breaks, the bullet flies to her hand, the beast breaks out

Final film, 2025Tap for sound

The case study →

Original seriesMade with AI tools

House of Extinction

I cast six supermodel drag queen dinosaurs, then quietly remind them every episode that they’re extinct.

Ep. 01, Her Own SkeletonTap for sound

Ep. 02, The Asteroid Show

The six queens of House of Extinction posed together in the Playhouse: pastel painted plywood walls, a painted sky and a checkerboard floor — The House

Tyra Saurus Rex, the house mother, in a cobalt skeleton gown, posing in front of a T. rex skeleton in a pastel museum hall — Tyra Saurus Rex

Linda Evangelisaurus in powder pink with pearls wound up her neck, at a pastel planetarium with puppets in the seats — Linda Evangelisaurus

Kate Mosasaurus in a wet slip dress, lounging in a clawfoot tub in front of cardboard waves — Kate Mosasaurus

Cindy Crawfossil, a triceratops in lacquer red with a rhinestone frill, at the dinner table — Cindy Crawfossil

Terri Dactyl, a pterodactyl with a red beak, her wings a pleated white couture cape, above the bookshelf — Terri Dactyl

Velocirapture in violet latex and feathers, draped across a television set — Velocirapture

My own2026

Collage portraits

Collage portraits made with AI image tools. The same eye, a new pair of scissors.

AI collage portrait: a man in a white shirt with spiral target eyes, over a grid of planets, stars and black and white patterns

AI collage portrait: a woman in tortoiseshell glasses and a pinstripe jacket over a wall of labeled diagrams and a yellow legal pad

AI collage portrait: a man in a leather jacket and dollar sign glasses over a grid of pop icons, a yellow pocket square

AI collage portrait: a man in a black turtleneck, a strip of printed type over his mouth, a yellow block on his chest, over alphabet charts

AI collage portrait: a man in a tuxedo and red bow tie, music notes over his eyes, over a grid of drawn plants and roots

Worn

The collage

The collage, worn

Front and back of a patchwork coat in mustard, navy and cream with drawn scribbles, a wire headpiece, against painted circles and stars — The coat, front and back

A model in a gown made from the collage, leopard print and torn paper with a black figure eight, a wire headpiece, in a concrete studio hung with collage panels — The gown, the face, the coat

Close up: black graphic eyes and pink leopard spots painted on the face, a wire headpiece, a collaged dress — The gown, the face, the coat

A model crouching in black tulle among black ink scribbles and cut paper shapes on a white studio wall — Scribbled, pasted

A man in a black hat and coat, his face painted, seated in front of a wall of newspaper, charcoal drawings and collage — Scribbled, pasted

The Studio page →

My ownImage series

Rebel Yell

Downtown New York the way I picture it, from the East Village stoop to the back of the limo. Made with AI image tools.

A packed disco floor under mirror balls and spotlights, dancers in sequins, satin shirts and flared jeans — The floor

A punk with bleached spiked hair streaked red, in a torn band tank and chains, on an East Village sidewalk — The block

Three punks in denim and fishnet on a stoop under a Bodega East Village sign, one laughing with a cigarette — The block

Four punks on a tar roof among water towers, the downtown skyline behind them — The roof, the club

A packed punk club in red light: smudged eyeliner, black tanks, raised fists — The roof, the club

Black and white: a woman in a black bodysuit, blazer and sunglasses, hands on her hips in a mirrored elevator, a man in a tuxedo seated below — The elevator

Black and white: the couple in the back of a limousine, she smokes in sunglasses and gloves — The limo

Black and white: she steps out of a limousine in a fur coat with a poodle on a lead, a chauffeur holding an umbrella in the rain — The poodle

Black and white: she stands on a skyscraper ledge in a bodysuit and heels, the man sitting on the edge beside her, Manhattan below — The ledge

Black and white: two people in black leather in a vintage car on a cobbled street at dusk — The car

ClientConcept

RW&CO

I drew the RW&CO cast in marker in 2020. In 2026 I brought my own drawings to life with AI.

2020, line → 2020, color → 2026, AI · Concept

Two shoppers and a dachshund by the RW&CO holiday window, garland over the glass — The window · Concept

A gift handed over on a bench beside red RW&CO bags — The gift · Concept

A holiday party in the RW&CO store by a snowy window — The party · Concept

The holiday film · ConceptTap for sound

The cast on the logo · Concept

The case study →

ClientConcept

La Mer

Crème de la Mer’s origin story as a world. Above the waterline the jar is a mountain. Below it, an iceberg.

Mt. Crème · Concept

Climbers roped together on a mountain of crème rising out of the jar

Summit Certified seal pressed into the cream

The Mt. Crème expedition map — The climb, the seal, the map · Concept

The case study →

ClientConcept

CeraVe

AI concept frames for a Wemby pitch, 2026.

The court · Concept

AI concept frame: the player in white walking out of a stadium tunnel into the light, a ball in one hand — The tunnel, the dive · Concept

AI concept frame: the player in a pale tracksuit flying underwater through a spiral of water — The tunnel, the dive · Concept

AI concept frame: the player in a CERAMIDES jersey kicks through a board held by a man in a lab coat on the Great Wall — The kick, the lab, the cream · Concept

AI concept frame: the player in a lab coat holding a petri dish up to the light — The kick, the lab, the cream · Concept

The archive →

From my case studiesConcept

More worlds

Old Navy brand programs and Kenneth Cole Voice Wear.

Old Navy, The Edit: a stylist in pink cat-eye glasses beside a giant pink pen on a marigold set — Six frames · Concept6 images, swipe →

Kenneth Cole Voice Wear: a woman with a silver bob in the Handle With Care tee at a downtown crosswalk — Six frames · Concept6 images, swipe →

Old Navy →Kenneth Cole →

CLINICALLY PROVEN, SEEN IT. and House of Extinction are my own series, and the collage portraits and Rebel Yell are my own. Everything marked Concept is a concept.

Start a sprintBeauty and fashion

Send me the brief.

01 / The briefThe product, and the one thing it has to say.
02 / Three weeksThe world and the cast, then the stills, then the films.
03 / DeliveredKey visuals, stills and short films, cut to every format.

chris@studiosauve.com ↗See the portfolio →