My AI lab, where I test what these tools can do for beauty and fashion. I write, cast, direct and edit every film. Some are my own series, some are concepts for brands, and some ran.
CLINICALLY PROVEN
I take every beauty claim literally, then sell it like it’s 1993.
SEEN IT.
I cast impossible characters in ordinary New York lives. New York doesn’t react.
The case study →How it’s made →
Maybelline New York
Freelance creative director at Gotham and McCann. I came up with the ideas, then used AI to show them before a single frame was shot.
House of Extinction
I cast six supermodel drag queen dinosaurs, then quietly remind them every episode that they’re extinct.






Mirror Mind
A lost late night tape that hypnotizes you into being beautiful. Before the film, the zine, with my lettering and paint over every page.
Do Not Disturb
Los Angeles, after the work is done. A week of recovery in sun-bleached Kodachrome, with the lettering set right on the pictures. Made with AI tools.




Ombre
1980s Paris designer ads in black and white. The models hold the pose. Their shadows don’t. Made with AI tools.




Haute Carton
Paris, 1962. A couture house in handmade cardboard masks: sun rays, crescent moons, spirals, even the poodle. Made with AI tools.





Collage portraits
Collage portraits made with AI image tools. The same eye, a new pair of scissors.





Rebel Yell
Downtown New York the way I picture it, from the East Village stoop to the back of the limo. Made with AI image tools.





RW&CO
I drew the RW&CO cast in marker in 2020. In 2026 I brought my own drawings to life with AI.
La Mer
Crème de la Mer’s origin story as a world. Above the waterline the jar is a mountain. Below it, an iceberg.

CLINICALLY PROVEN, SEEN IT., House of Extinction and Mirror Mind are my own series, and the collage portraits and Rebel Yell are my own. Everything marked Concept is a concept.
