RW&CO

A cast of shoppers, drawn in marker, then brought back for the holidays.

An illustration for RW&CO in 2020. I drew the cast first, one shopper at a time in black marker, then lined them up on the sidewalk outside the store in black and white, grayscale and color. In 2026 the same cast came back for the holidays as a short film, made with AI image and video tools.

ClientRW&CO

Years2020 and 2026

ScopeIllustration, 2020. Holiday film concept, 2026

MediumMarker on paper. AI image and video tools

Part IThe cast

One shopper at a time

In which everyone gets drawn.

First round, October 2020. Each shopper on their own sheet in black marker: the scarf and the long coat, the swirl of hair, the RW bag. Then the initial sketch of everyone lined up outside the store.

Marker sketch: a woman in a checked scarf and long coat

Marker sketch: a woman in a big coat with a bag

Marker sketch: a woman with a swirl of hair on the phone

Marker sketch: a woman with an RW bag and a man in sunglasses — The cast, in marker

The initial sketch: the cast outside the RW&CO store, in line — The initial sketch, October 2020

Part IIThe storefront

Black and white, grayscale, color

In which the cast goes shopping.

Second round, December 2020. The cast lined up on the sidewalk outside the RW&CO windows, shown three ways.

The storefront illustration in black and white — Black and white

The storefront illustration in grayscale — Grayscale

RW&CO storefront illustration in color: a cast of shoppers with bags and a poodle outside the store windows — Color, the final illustration, December 2020

Part IIIHoliday

The cast comes back

In which it snows on the sidewalk.

In 2026 I brought the same cast back for the holidays: garland on the windows, inside the store, a gift on the bench, a party by the window, and everyone sitting on the logo. Made with AI image and video tools.

The holiday film, 23 seconds · Concept

The cast outside the RW&CO store with red shopping bags — Outside the store · Concept

Shopping inside the RW&CO store — Inside · Concept

Two shoppers and a dachshund by the holiday window — The holiday window · Concept

A gift handed over on a bench beside RW&CO bags — The gift · Concept

A holiday party in the RW&CO store by a snowy window — The party · Concept

Vertical frame: the cast walking out of the RW&CO store with red bags — The six scenes in vertical, in the order of the film · Concept6 images, swipe →

Vertical frame: shopping the rails inside the RW&CO store — The six scenes in vertical, in the order of the film · Concept6 images, swipe →