← All workCampaign, lettering, productSteve Madden

Steve Madden

A manifesto in marker, from sneakers to shop walls.

Steve Madden
Steve Madden hand-lettered manifesto: Fight the Power, Stay Fierce, Know Your Rights

For Steve Madden I drew a whole library of hand-lettered slogans and symbols: Fight the Power, Game Changer, an anarchy heart, an eye that never blinks. Then I let it loose on the Step Up maddenNYC campaign, a sneaker print, store walls and social.

ClientSteve Madden
CampaignStep Up, maddenNYC
ScopeLettering, campaign, product, social, retail

Step Up

Step Up maddenNYC key visual with a lettered sneakerStep Up poster, close crop
Step Up in a store window, conceptHigh-top sneaker covered in the hand-lettered print, concept

The handwriting

Every word and mark drawn by hand, then scanned so it could scale from an Instagram sticker to a full wall.

Fight the Power, hand-letteredGame Changer, brush scriptAnarchy heart
Heart with an eye, radiatingBLAH BLAH BLAH and tally marksSteve Madden in hand-cut capitals
Symbol sheet: anarchy, Fight the Power, Game ChangerFearless Love, Steve Madden
Store wall covered in the hand-lettered manifesto, concept
Store wall, concept

maddenNYC

maddenNYC wordmark, animatedNYC in marker, animatedHand-drawn jacket, animated
maddenNYC stickers on concretemaddenNYC repeat on yellow
Doodle pattern: Futurist, Stand for Love, NYCmaddenNYC stickers on a lip gloss

Social

Social grid of Go Shoe Yourself posts
maddenNYC social grid in black, white and yellowSocial posts and story frames
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