Beautyblender
Hand-drawn holiday art for the Holiday 2025 collection.
Bring joy, playfulness and energy to holiday gifts that pop on shelf and feel irresistibly collectible.
Commissioned as the artist for Holiday 2025. The concept: The Gifting Museum, a curated collection of gifts that celebrate the art of blending. One rule: PMS 226, the Beautyblender pink, in every illustration.
Beautyblender asked for holiday gifts that pop on shelf, feel irresistibly collectible and bring joy, playfulness and energy, under one concept: The Gifting Museum. Commissioned as the artist for Beautyblender’s Holiday 2025 collection. I drew the sponges, stars, swirls and lettering that cover all three holiday sets, Foam Pop, the Cleantemporary Trio and Bounce Haus, taking them from loose line drawings to the final full-color art on packaging and campaign.
The boxes
In which a sponge becomes a pattern.
The brief asked for limited-edition outer packaging that would feel like a collector’s item. Sponges, stars, swirls and script, drawn by hand and carried across all three holiday sets: Foam Pop, the Cleantemporary Trio and Bounce Haus.
The words
In which the copy is drawn, not set.
Every word lettered by hand for the collection, then scattered through the pattern and across the packs.
How it was drawn
In which it starts in black line.
Loose line drawings first, then the repeat, then the full-color art on pack and campaign.
On the street
In which the pattern takes over a building.
The holiday art scaled up past the box: a full wall and a corner shop wrapped in the pattern.
