← All workCase studyPoppy Beauty / 2021

Poppy Beauty

Brand identity, packaging and a launch world for Poppy Beauty.

Poppy Beauty2021

Poppy Beauty campaign portraits beside the PB monogram

The briefPoppy Beauty

Launch a beauty brand with a point of view, from the monogram up.

Identity→ PB monogram

Campaign→ Launch world

Retail→ Sephora concepts

Packaging→ Pack and mailer

Black and white, cut and pasted, unmistakably Poppy.

Brand identity for Poppy Beauty, built from the monogram up. I designed the PB mark, typography and packaging, and the black-and-white collage language that carries the launch from Sephora fixture concepts to campaign and wild postings.

ClientPoppy Beauty

ScopeIdentity, packaging, retail, campaign

Part IIdentity

The monogram

In which two letters become a seal.

One mark, set up to work at every size: the PB seal, the lockups that carry the name, the favicons, and two typefaces to speak in.

The PB monogram, white on black — The seal

Poppy Beauty primary lockup — Primary lockup

Poppy Beauty stacked horizontal lockup — Horizontal, stacked

Poppy Beauty horizontal lockup — Horizontal

PB monogram on its own — PB alone

PB favicon, solid — Favicon, solid

PB favicon, outline — Favicon, outline

The PB monogram and seal repeated as an all-over print, white on black — The monogram as a print

Type specimen: Founders Grotesk — Headline type, Founders Grotesk

Type specimen: Playfair Display — Editorial type, Playfair Display

Part IICampaign

The launch world

In which beauty goes black and white.

A collage language of roses, monograms and sculpted portraits that carried the launch from film to wild postings.

Poppy Beauty, brand film. 22 seconds.

Story, the poster wall

Story, the grain poster

Campaign portrait with sculpted hair

Campaign portrait in black

Campaign portrait in white feathers

Campaign portrait in a chrome helmet

Campaign portrait in a white feathered gown

Black-and-white collage pattern with rose and monogram — The collage pattern

Part IIIRetail

At Sephora

In which the fixture is the first ad.

Fixture and endcap concepts for Sephora, built from the same monogram and collage.

Poppy Beauty mascara fixture concept at Sephora — Mascara fixture · Concept

Poppy Beauty fixture concept, single tester — Single tester · Concept

Poppy Beauty endcap concept at Sephora, with shoppers blurred as they pass — Endcap · Concept

Poppy Beauty display cube lit in neon — Display cube · Concept

Part IVPackaging

Pack and post

In which the mailer gets debossed.

Poppy Beauty mascara, white tube with the PB mark — Mascara

Poppy Beauty pouch with the debossed PB — Pouch

Poppy Beauty mailer box — Mailer

Poppy Beauty wild postings on a brick wall — Wild postings

Poppy Beauty posters at an evening event

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