← All workBrand identityPoppy Beauty

Poppy Beauty

Brand identity, packaging and a launch world for Poppy Beauty.

Poppy Beauty

Poppy Beauty campaign portraits beside the PB monogram

I built Poppy Beauty from the monogram up: the PB mark, the type, the packaging and a black-and-white collage language that runs from Sephora fixtures to wild postings.

ClientPoppy Beauty

ScopeIdentity, packaging, retail, campaign

PB monogram

Poppy Beauty mascara fixture concept at Sephora

Poppy Beauty fixture concept, single tester

Poppy Beauty endcap concept at Sephora

Campaign portrait with sculpted hair

Campaign portrait in black

Campaign portrait in white feathers

Black-and-white collage pattern with rose and monogram

Poppy Beauty newsprint collage

Poppy Beauty printed matter

Poppy Beauty wild postings on a brick wall — Wild postings

Poppy Beauty posters at an evening event

Next project2015

Marc JacobsView →