Marc Jacobs

Special projects, from the Ziegfeld to Madison.

Marc Jacobs2015/18

Marc Jacobs Spring 2016 show poster with a popcorn bucket and starburst

The briefMarc Jacobs

Special projects for Marc Jacobs: a Fashion Week show, a store opening, a flagship drawing and a season of collections on screen.

Fashion Week→ Show identity

Store opening→ Madison collages

Flagship→ In line

Collections→ Collage animation

Freelance creative director, brought in for special projects.

I was brought in as a freelance creative director for special projects. Four of them are here: the show identity for Spring 2016 at the Ziegfeld Theatre, experimental collages for the Madison store opening, a line drawing of the flagship, and collage animations that took the collection stills and brought them to life for social and digital.

ClientMarc Jacobs

RoleFreelance creative director, special projects

Years2015 to 2018

ChannelsShow graphics, print, store, social, digital

Part IFashion Week

The show identity

In which a show becomes a premiere.

Spring 2016 was staged as a one-night-only premiere at the Ziegfeld Theatre on 17 September 2015. The identity played it straight as a movie night: the poster, the marquee, popcorn boxes, ushers, the invitation and the opening titles on the big screen.

The show poster, set in motion for Instagram.

The Marc Jacobs show poster in a gilded frame on red velvet, between brass stanchions — The poster in the lobby · Concept

A pyramid of Marc Jacobs popcorn boxes and cups beside a brass popcorn machine — At the concession stand · Concept

Poster detail: a head, Style No. 43 — Detail · Style No. 43

Poster detail: hand-drawn popcorn — Detail · the popcorn

Detail · the legs

Ziegfeld marquee: One night only, Marc Jacobs — The marquee

The premiere invitation on a phone and a tablet — The invitation

A model in white feathers on the runway at the Ziegfeld — Spring 2016, at the Ziegfeld

Usher in a red vest at the premiere — The ushers

Ushers in red bellhop jackets and white gloves — Bellhops

Marc Jacobs popcorn box and soda cup — Popcorn and soda

The opening titles on the Ziegfeld screen — Opening titles

Models in the Ziegfeld aisle — In the aisle

Ziegfeld Theatre exterior on show night — Show night

Guest with popcorn at the premiere — A guest at the premiere

Part IIStore opening

Madison

In which a new store gets a scrapbook.

Experimental collages for the opening of Marc Jacobs Madison in 2018. I made every one by hand. I went through old books and magazines for pictures and type, ran them through a xerox machine, cut them up and held them down with black tape, then added my own ink drawings and brush lettering.

Collage: MANHATTAN and MADISON in cut type over copier prints of city buildings and black ink — Manhattan, Madison

Collage: the Statue of Liberty under Liberty for all, MADISON below, a strip of black tape across the corner — Liberty for all

The finished collage sheets laid out across a studio table at night, some still held with tape — Every sheet on one table, October 2018

Xerox copies of a face and a cloud on a cutting mat with tape, a craft knife, a steel ruler and a marker — On the cutting mat

Strips of copied type, Keep away and Don’t touch it, cut out and laid on black beside a cut out skyscraper — Cut type

Ink drawing of the Madison building, hatched window by window, on white paper — Ink

Marc Jacobs and a heart in brush lettering, black ink on white paper — Brush

Detail: a torn strip of black tape across the cut edge of a copied picture — Black tape

Detail: brush lettering on cut paper over a halftone portrait — Brush over halftone

Detail: an eye in heavy copier grain, a black bar beside it — Copier grain

A punk portrait with a hot dog over the eyes — The Madison collages, sheet by sheet48 images, swipe →

Madame: a made up face behind a black bar, copier grain above and below — The Madison collages, sheet by sheet48 images, swipe →

The Marc Jacobs Madison collage series laid out as one black-and-white sheet — The full sheet

Part IIIFlagship

The store, in line

In which a building gets drawn.

A line drawing of the Madison flagship, window by window, then signed with the name in brush lettering.

Line drawing of the Marc Jacobs Madison flagship — The flagship, in line

Madison in brush script beside the flagship drawing, Marc Jacobs below — With Madison

Before

The first store I drew for Marc Jacobs was 163 Mercer Street, in ink, for the Spring 2016 denim labels.

Ink line drawing of the Marc Jacobs store at 163 Mercer Street — 163 Mercer Street, in ink

Marc Jacobs 163 Mercer St. label with the store drawn in line — On the label

Part IVCollections

Bringing the stills to life

In which the lookbook starts to move.

I took the collection stills and cut them into collage animations for social and digital: bags, shoes and runway looks set against stage curtains, stars, sequins and stripes, in four themes. Theater, Americana, Varsity, Grunge.