La Mer
Born from the sea, transformed by time.
La Mer2026
Mt. Crème, the film. 18 seconds.Concept
The briefLa Mer
Tell the Crème de la Mer origin story as a world you could walk into.
Above the waterline→ Mt. Crème
Below it→ Born from the sea
Identity→ Wordmark and poster
A campaign concept made with AI image tools, not a produced campaign.
A campaign world for Crème de la Mer built on its origin story. Above the waterline, the jar becomes a mountain to climb, with a summit seal and an expedition map. Below it, the cream turns to iceberg and the sea becomes a museum, seen through portholes and from a submarine.
BrandLa Mer
Year2026
StatusConcept
My workCampaign concept, art direction, AI imagery
Part IAbove the waterline
Mt. Crème
In which the jar becomes a mountain.
Climbers on a mountain of cream, a flag on the summit, a seal pressed into the top and an expedition map.
Part IIBelow it
Born from the sea
In which the cream turns to ice.
Below the waterline the jar becomes an iceberg and the sea becomes a museum, seen through portholes and from a submarine.
Part IIIIdentity
Born from the sea, transformed by time
