← All workViva Glam, Fashion WeekM·A·C / 2011/14

M·A·C Cosmetics

Viva Glam campaigns and hand-lettered Fashion Week trend books.

M·A·C Cosmetics2011/14
M·A·C store windows with hand-lettered Milan, London, New York and Paris trend posters

As Design Director of Special Projects I led creative for Viva Glam, including the Rihanna launch, one of the largest in M·A·C history. Each Fashion Week season became trend books and education pieces that artists collected, with my hand lettering naming Milan, London, New York and Paris from the page to the store window.

ClientM·A·C Cosmetics, Estée Lauder
RoleDesign Director, Special Projects
Years2011 to 2014
ScopeCampaign, print, packaging, education

Viva Glam

Viva Glam campaign print on teal waterViva Glam campaign poster
Viva Glam campaign spread
Viva Glam print piecesBe bold, be beautiful, be safe card
Viva Glam lettered envelopeViva Glam lettered stationery

Fashion Week

Milan trend poster with hand-lettered script over an eyeFour city trend posters: Milan, London, New York, Paris
Fashion Week trend books fanned out
Fashion Week trend books
Trend book spread: Non conformist and artisticTrend book spread with hand-drawn line
Fashion Week backstage book covers with hand lettering Hand-drawn face charts
Next project2026
Old NavyView →