I created the brand identity for ANIMIST, a skincare line inspired by the timeless rituals of Korean beauty. From concept to execution, I developed the branding, logo design, digital assets, packaging, and advertising to bring the brand’s vision to life. The design drew on the harmony of nature and self-care, with clean, minimalist aesthetics paired with vibrant, organic elements to reflect the purity and effectiveness of Korean skincare routines. Every element of the brand was thoughtfully crafted to resonate with a modern audience, blending tradition with innovation for a cohesive and impactful identity.