Branding for M·A·C WORLD AIDS DAY. The graphic was used for in-store display, digital and social media. VIVA GLAM ambassador Ricky Martin wears the WORLD AIDS DAY t-shirt at the event launch in NYC. World AIDS Day is held on the 1st December each year and is an opportunity for people worldwide to unite in the fight against HIV, show their support for people living with HIV and to commemorate people who have died. World AIDS Day was the first ever global health day, held for the first time in 1988.