For three seasons, Christopher Lee Sauve art directed M·A·C Cosmetics VIVA GLAM campaigns. The idea of VIVA GLAM is to celebrate life and the outspoken attitude of the company. It is a connective tissue that encompasses the diversity of M·A·C and its mantra...all ages, all races, all sexes. It was, and continues to be, the signature and the heart and soul of the company. VIVA GLAM spokespeople are provocative, alternative and influential and reflect diverse communities. They are heroes we look up to for their personal triumphs; people who have invented themselves and people who created movements. For VIVA GLAM, Sauve branded the campaigns, art directed videos, designed collateral, in-store display and digital experiences.