Bulova’s first-ever collaboration with Sauvé reinforces the storied companies genius for being ahead of its time. Christopher’s fresh point of view is linked to Bulova’s ladies’ diamonds collection—itself a breakthrough, with a unique prong setting that intensifies the stone’s brilliance. Designed to enhance the gift-giving experience, his customized-for-Bulova original graphics were applied to Bulova’s shopping bags and tissue, gift boxes; retail signage and custom window wraps to energize the in-store shopping experience. A series if videos were created highlighting Sauvé’s process and illustrations for use in social media which expanded the reach to showcase Christopher’s talent and reinforce Bulova’s brand equity.