Ars Nova is committed to developing and producing theater, comedy and music artists in the early stages of their professional careers. Ars Nova's  programs are designed to support outside-the-box thinking and encourage innovative, genre-bending work. Ars Nova's balance of theater and comedy were the springboards for a significant rebranding and creative campaign solution created by Sauve. Under the strategic direction of “Downtown Uptown”, Sauve defined an whimsical and systemized aesthetic and execution that spoke directly to the modern, cultured customer.